14 March, 2007

Am I a dummy? No, don’t answer that!

front cover of digital marketing for dummiesThe Sunday Tribune dedicated a full page to the “Irish who’ve made it into London’s marketing elite”. I was one of 5 people featured alongside Lorraine Twohill, Head of Google EMEA and 3 others.

Last week I learned that Revolution Magazine mentioned me (in August 2006) as one of 4 people to watch in 2007.

The clincher

Last week I received my personal copy of Digital Marketing for DUMMIES from one of its editors, Gregory Brooks. Thanks Gregory, what exactly are you trying to tell me? ;) Should I study more carefully, the section on blogs?

Perhaps this is why New Media Age (NMA) rarely asks me to comment on subjects that I’m particularly qualified in and which they write a lot about regularly – namely Web accessibility, mobile web and Web 2.0 (because they think I’m a dummy). However, I look forward to their piece on the Semantic Web, as Greg did ask me to comment on it last week (for tomorrow’s publication).

So, am I amongst the elite, or am I just a dummy? Ahem, feel free not to comment :)

Greg, seriously, congratulations on the book and thank you very much for sending me a copy. I’ve been told a number of times by journalists that I should write a book, but I wouldn’t know where to start, wouldn’t have the time and certainly wouldn’t have the skill to write properly. Suggestions welcome!


2 Responses to “Am I a dummy? No, don’t answer that!”

  1. Greg 14 March 2007 at 3:06 pm #

    I felt that with your wealth of knowledge and contacts throughout the industry and beyond you would be a perfect evangelist for my efforts in print.

    And low and behold, a blog entry already!



  2. Paul Walsh 14 March 2007 at 3:15 pm #

    You’re too kind Greg. I will promote it though. In fact, I’ve been invited to present to local government on ‘how to engage with the public through Council’s Web sites. I’ll promote it there and in fact, if you can get me a few copies by the 30th, I’ll give them out for you!

    I’ve written a post about it on my BIMA blog too – http://bimablog.wordpress.com

Leave a Reply


Founded in 2003 and privately owned, Segala is a specialist in testing and certification.

Segala’s mission it to help make the Web more reliable, safe and trustworthy. Our method of certification helps us to realize this mission by exposing more information about the suitability of each website in search results – enabling users to make informed decisions about which sites to visit. Read More…


Contact us by emailing daphne@segala.com or call +353 (0)1 2931966. Our address is 19 The Mall, Beacon Court, Sandyford, D18. Ireland.