Last week I had the pleasure of presenting at the Online Marketing show where my talk carried the same title as this blog post. I promised a number of people that I’d post my slides, but I’m unable to find the time right now as I’m flying out of the country this afternoon. Assuming some nut cases don’t try to blow up one of the 2 airports that I’m passing through, I should return late tomorrow afternoon.

So, I’ll try my best to upload my talk (with text to contextualise it) on Wednesday.