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	<title>Comments on: Content Labels, explained in plain English</title>
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	<link>http://segala.com/blog/content-labels-explained-in-plain-english/</link>
	<description>Enabling a Reliable, Consistent and Trusted Experience</description>
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		<title>By: Paul Walsh, the Irish Opportunist &#124; &#187; An open letter to the ICANN Board</title>
		<link>http://segala.com/blog/content-labels-explained-in-plain-english/comment-page-1/#comment-1271874</link>
		<dc:creator>Paul Walsh, the Irish Opportunist &#124; &#187; An open letter to the ICANN Board</dc:creator>
		<pubDate>Wed, 21 Apr 2010 20:09:58 +0000</pubDate>
		<guid isPermaLink="false">http://segala.com/blog/content-labels-explained-in-plain-english/#comment-1271874</guid>
		<description>[...] is good news, in December 2009, PICS was replaced by a new method called POWDER (AKA Content Labels) that is much easier to use and itâ€™s much more advanced technology [...]</description>
		<content:encoded><![CDATA[<p>[...] is good news, in December 2009, PICS was replaced by a new method called POWDER (AKA Content Labels) that is much easier to use and itâ€™s much more advanced technology [...]</p>
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		<title>By: colum joyce</title>
		<link>http://segala.com/blog/content-labels-explained-in-plain-english/comment-page-1/#comment-1241315</link>
		<dc:creator>colum joyce</dc:creator>
		<pubDate>Mon, 30 Nov 2009 22:48:32 +0000</pubDate>
		<guid isPermaLink="false">http://segala.com/blog/content-labels-explained-in-plain-english/#comment-1241315</guid>
		<description>The new (Nov 2009)  EU directive mandates the provision of efficiency information via all media that is used to advertise electronic goods and appliances. This included all internet channels, media and mechanisms. EU consumers now HAVE to be informed online of the products characteristics prior to the sale being made.</description>
		<content:encoded><![CDATA[<p>The new (Nov 2009)  EU directive mandates the provision of efficiency information via all media that is used to advertise electronic goods and appliances. This included all internet channels, media and mechanisms. EU consumers now HAVE to be informed online of the products characteristics prior to the sale being made.</p>
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		<title>By: Sheetal Mehta</title>
		<link>http://segala.com/blog/content-labels-explained-in-plain-english/comment-page-1/#comment-1174573</link>
		<dc:creator>Sheetal Mehta</dc:creator>
		<pubDate>Tue, 26 May 2009 19:24:57 +0000</pubDate>
		<guid isPermaLink="false">http://segala.com/blog/content-labels-explained-in-plain-english/#comment-1174573</guid>
		<description>This is completely amazing -being an OCD label reader of all foods - and one who cares about what tech and sites we leverage at a grass roots level for kids in slums and villages makes this ultra key to moving forward with integrity and innovation....</description>
		<content:encoded><![CDATA[<p>This is completely amazing -being an OCD label reader of all foods &#8211; and one who cares about what tech and sites we leverage at a grass roots level for kids in slums and villages makes this ultra key to moving forward with integrity and innovation&#8230;.</p>
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		<title>By: Emerging technology presentation on POWDER - Paul Walsh, the Irish Opportunist</title>
		<link>http://segala.com/blog/content-labels-explained-in-plain-english/comment-page-1/#comment-352418</link>
		<dc:creator>Emerging technology presentation on POWDER - Paul Walsh, the Irish Opportunist</dc:creator>
		<pubDate>Fri, 08 Feb 2008 18:35:54 +0000</pubDate>
		<guid isPermaLink="false">http://segala.com/blog/content-labels-explained-in-plain-english/#comment-352418</guid>
		<description>[...] going to deliver a presentation on how Content Labels (AKA POWDER) will enable more trust on the Web. Iâ€™ll have with me, a tin of Heinze Baked Beans to [...]</description>
		<content:encoded><![CDATA[<p>[...] going to deliver a presentation on how Content Labels (AKA POWDER) will enable more trust on the Web. Iâ€™ll have with me, a tin of Heinze Baked Beans to [...]</p>
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		<title>By: Google throws its toys out of the pram - Paul Walsh, the Irish Opportunist</title>
		<link>http://segala.com/blog/content-labels-explained-in-plain-english/comment-page-1/#comment-341206</link>
		<dc:creator>Google throws its toys out of the pram - Paul Walsh, the Irish Opportunist</dc:creator>
		<pubDate>Mon, 04 Feb 2008 15:16:11 +0000</pubDate>
		<guid isPermaLink="false">http://segala.com/blog/content-labels-explained-in-plain-english/#comment-341206</guid>
		<description>[...] Content Labels in IE to enable more trust on the [...]</description>
		<content:encoded><![CDATA[<p>[...] Content Labels in IE to enable more trust on the [...]</p>
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		<title>By: If Steve&#8217;s a comic, I&#8217;m a comic - Paul Walsh, the Irish Opportunist</title>
		<link>http://segala.com/blog/content-labels-explained-in-plain-english/comment-page-1/#comment-332573</link>
		<dc:creator>If Steve&#8217;s a comic, I&#8217;m a comic - Paul Walsh, the Irish Opportunist</dc:creator>
		<pubDate>Fri, 01 Feb 2008 10:28:59 +0000</pubDate>
		<guid isPermaLink="false">http://segala.com/blog/content-labels-explained-in-plain-english/#comment-332573</guid>
		<description>[...] than a minute? I can, but it has taken me more than two years to learn how to explain what the hell Content Labels are, what problem they&#8217;re solving and why I think they&#8217;ll gain mass adoption, all in [...]</description>
		<content:encoded><![CDATA[<p>[...] than a minute? I can, but it has taken me more than two years to learn how to explain what the hell Content Labels are, what problem they&#8217;re solving and why I think they&#8217;ll gain mass adoption, all in [...]</p>
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		<title>By: blending the mix &#187; Blog Archive &#187; Cool stuff i&#8217;ve been reading: January 7th</title>
		<link>http://segala.com/blog/content-labels-explained-in-plain-english/comment-page-1/#comment-278880</link>
		<dc:creator>blending the mix &#187; Blog Archive &#187; Cool stuff i&#8217;ve been reading: January 7th</dc:creator>
		<pubDate>Tue, 08 Jan 2008 09:42:56 +0000</pubDate>
		<guid isPermaLink="false">http://segala.com/blog/content-labels-explained-in-plain-english/#comment-278880</guid>
		<description>[...] Content Labels, explained in plain English - Paul Walsh explaining what could be THE next big thing [...]</description>
		<content:encoded><![CDATA[<p>[...] Content Labels, explained in plain English &#8211; Paul Walsh explaining what could be THE next big thing [...]</p>
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		<title>By: Paul Walsh</title>
		<link>http://segala.com/blog/content-labels-explained-in-plain-english/comment-page-1/#comment-223147</link>
		<dc:creator>Paul Walsh</dc:creator>
		<pubDate>Sat, 08 Dec 2007 19:36:38 +0000</pubDate>
		<guid isPermaLink="false">http://segala.com/blog/content-labels-explained-in-plain-english/#comment-223147</guid>
		<description>Steven - McAfee, like every other Trust Provider, use proprietary technology. This means it&#039;s not scalable across the Web. 

You&#039;ll see something similar on http://trustwatch.com - again, not scalable. Philip Hallam-Baker agreed with my last point and he&#039;s the Chief Scientist at VeriSign (who now own GeoTrust).

We&#039;re very familiar with all other implementations of Trust and none of them will see mass adoption. This is the reason all the companies involved in the W3C POWDER (Content Labels) group agreed not to take out any patents. The W3C doesn&#039;t guarantee anything, but it certainly makes a massive difference.</description>
		<content:encoded><![CDATA[<p>Steven &#8211; McAfee, like every other Trust Provider, use proprietary technology. This means it&#8217;s not scalable across the Web. </p>
<p>You&#8217;ll see something similar on <a href="http://trustwatch.com" rel="nofollow">http://trustwatch.com</a> &#8211; again, not scalable. Philip Hallam-Baker agreed with my last point and he&#8217;s the Chief Scientist at VeriSign (who now own GeoTrust).</p>
<p>We&#8217;re very familiar with all other implementations of Trust and none of them will see mass adoption. This is the reason all the companies involved in the W3C POWDER (Content Labels) group agreed not to take out any patents. The W3C doesn&#8217;t guarantee anything, but it certainly makes a massive difference.</p>
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		<title>By: Steven Livingstone</title>
		<link>http://segala.com/blog/content-labels-explained-in-plain-english/comment-page-1/#comment-220730</link>
		<dc:creator>Steven Livingstone</dc:creator>
		<pubDate>Fri, 07 Dec 2007 14:08:02 +0000</pubDate>
		<guid isPermaLink="false">http://segala.com/blog/content-labels-explained-in-plain-english/#comment-220730</guid>
		<description>Paul - i get this with a McAfee plug-in i got with the product - do you know whether they use such labels or whether this is purely manual just now?

The image you have above is almost exactly what i get except they (McAfee) do it manually for now.</description>
		<content:encoded><![CDATA[<p>Paul &#8211; i get this with a McAfee plug-in i got with the product &#8211; do you know whether they use such labels or whether this is purely manual just now?</p>
<p>The image you have above is almost exactly what i get except they (McAfee) do it manually for now.</p>
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		<title>By: MSDN Blog Postings &#183; The semantic web cometh...with baked beans</title>
		<link>http://segala.com/blog/content-labels-explained-in-plain-english/comment-page-1/#comment-50155</link>
		<dc:creator>MSDN Blog Postings &#183; The semantic web cometh...with baked beans</dc:creator>
		<pubDate>Wed, 13 Jun 2007 22:57:49 +0000</pubDate>
		<guid isPermaLink="false">http://segala.com/blog/content-labels-explained-in-plain-english/#comment-50155</guid>
		<description>[...] I&#8217;ve been chatting with Paul Walsh of Segala a lot recently - he&#8217;s my new partner in crime at BIMA&#160;but also runs a company called Segala.&#160;I had to sit down with Paul last week to get the full deal on Segala and Content Labels. Paul has done a great job of explaining this in lay terms and when he&#160;demo&#8217;ed it to me I thought &#8220;shit, this&#160;is hot&#8221;&#8230;and the noticed he was doing it with a plugin to Firefox and wondered how we could get the same&#160;done for Internet Explorer. [...]</description>
		<content:encoded><![CDATA[<p>[...] I&#8217;ve been chatting with Paul Walsh of Segala a lot recently &#8211; he&#8217;s my new partner in crime at BIMA&nbsp;but also runs a company called Segala.&nbsp;I had to sit down with Paul last week to get the full deal on Segala and Content Labels. Paul has done a great job of explaining this in lay terms and when he&nbsp;demo&#8217;ed it to me I thought &#8220;shit, this&nbsp;is hot&#8221;&#8230;and the noticed he was doing it with a plugin to Firefox and wondered how we could get the same&nbsp;done for Internet Explorer. [...]</p>
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