Do you like our new Trustmark?

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• 
  Robin
  

  November 3, 2007 @ 4:34 am

  Interested to know why you wouldn’t use a text label for this rather than an image with text in it?

  

• 
  Paul Walsh
  

  November 3, 2007 @ 11:46 am

  Robin - People expect to see a logo for a Trustmark. Accessibility statements come in the form of a text label.

  There’s no need to be an extremist by using text for everything. It’s a bit like the question “why use JavaScript” - it’s perfectly ok as long as the same functionality works with JavaScript disabled.

  

• 
  Kaizer Soze
  

  November 3, 2007 @ 7:10 pm

  Ironically the trustmark popup doesn’t work when javascript is disabled :0)

  As a matter of interest, is the trustmark the same for all pages? Or just individual pages? How often is the quality monitored?

  It reminds me of those ‘AA’ and ‘AAA’ badges that people would put on their sites when they got them redesigned, but only the homepage actually passed!

  

• 
  Robin
  

  November 3, 2007 @ 7:24 pm

  @paul - fair point. I was just wondering!

  

• 
  Paul Walsh
  

  November 3, 2007 @ 7:33 pm

  @Robin - I know you weren’t being awkward

  

• 
  Paul Walsh
  

  November 4, 2007 @ 9:03 am

  @Kaizer that is ironic as it should work. I’ll pass this onto the team immediately for inspection. I wonder if this broke when we applied the new logo this week as I know it worked previously and it’s not as if it can just stop working with JavaScript disabled.

  The trustmark only applies to the pages you see it on. We use Content Labels which helps us to certify and label sections of Web sites - http://segala.com/products/content-labels/

  It’s the Content Label that really sets the Trustmark service apart from those silly A, AA and AAA Trustmarks.

  Content Labels is currently being ratified as a W3C Recommendation and will be mandatory when making an assertion about W3C Mobile Web Initiative Best Practices (mobileOK). Do let me know if you have any more questions.

  

• 
  The Usual Suspect
  

  November 5, 2007 @ 12:22 pm

  @Kaizer Ironic??? A pop up window wont work when javascript is disabled. Its reliant on eh whats that scripting technology called… lemme google it… ah yes Javascript.

  Good work!! you noticed something is actually ‘working as expected’ i.e. when Javascript is disabled the the certificate opens in the current browser window

  

• 
  Kaizer Soze
  

  November 5, 2007 @ 1:24 pm

  I could have swore the link didn’t work at all when I checked :0/

  Good to see graceful degradation of the page.

  

• 
  Paul Walsh
  

  November 5, 2007 @ 1:27 pm

  @Kaizer - I believe you but thousands wouldn’t

  

• 
  Eoghan McCabe
  

  November 6, 2007 @ 8:29 pm

  Hi Paul,

  I commented on this a little while ago on Twitter but thought I’d put my thoughts down here to give you something more substantial.

  The trustmark you have is fine and it will definitely do. But you might think about these points if you’re ever tuning the look in the future:

  1. Try use one colour and design exclusively if you’re trying to build a recognisable mark; consistency is key.
  2. Stick with blue as it’s the colour of trust, truth, security (police forces right around the world use blue for this reason, a “true blue” is a loyal, trustworthy person).
  3. An icon would greatly aid recognition. Use conventions employed in other trustmarks; people use checkmarks and lock icons because they are familiar symbols in this area; don’t re-invent the wheel.
  4. Could you use just “Segala certified”? It’s a little wordy at the moment.

  My 2 cents…

  

• 
  Paul Walsh
  

  November 6, 2007 @ 8:44 pm

  Thanks Eoghan. I think we’re likely to design a few more for partners to choose from. O2 preferred the old one so we’re going to update that to reflect the new brand.

  The trouble with the icon is that we’d almost have to use a wheelchair user to ensure it was Internationalised but that would take up too much room.

  This one is very difficult to get right so the more feedback we get the better. The good thing is that all Trustmarks and Certificates reside our our server - this means we can change them without disrupting the Web site owner (assuming we get their authorisation to make the swap).

  

• 
  Liam
  

  November 7, 2007 @ 12:55 pm

  I guess you’re trying to build brand awareness with consumers and thus I think you should look at that wheelchair option again.

  A wheelchair and “OK” gets the message across instantly. Maybe a pair of reading glasses instead of a wheelchair? Follows the Mobile OK convention.

  Segala is your corporate name but I’m not sure it needs to be part of the trustmark and use access instead of accessibility. It’s the iphone, not the apple iphone and there’s no i in apple.

  Looking at dabs.com the Verisign mark works but the IMRG trust marks are cluttered. You should avoid this.

  Aido had a post recently that got to the rub of your problem - where his seven (?) year old son explained his job better than he could. You need that simplicity.
  I would let that boy have a stab at your trustmark. You’d be amazed at what ideas he might throw into the pot.

  

• 
  Paul Walsh
  

  November 7, 2007 @ 1:20 pm

  Some good points in there Liam - it’s easy to miss simplicity when standing too close. Let’s see what the team come up with. The only thing I’d say, is that Apple can make up whatever name it wants as it already has the brand. Thanks.

  

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