Posted on October 24, 2007 at 6:35 pm | 
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To help seed interest and gain mass adoption for Content Labels more quickly, we’ve decided to give our technology to other trust providers for free. This may sound a little weird but it’s not. Segala’s revenue model is based on partners certifying Web sites for Web accessibility standards compliance and in the future, mobileOK compliance. In short, we’ve developed an application which automatically generates visual Certificates and Content Labels in less than a minute.
Getting other trust providers to adopt Content Labels sooner rather than later will help build the ecosystem more quickly. It will then become more compelling for mainstream browsers and search engines to read this extra Metadata.
Why should you have to visit each Web site to see if they have a trustmark of some kind? You should be able to specify in your preferences; ’show me Web sites that are qualified by a medical authority’, ’show me Web sites that allow me to reuse content under creative commons’ and ’show me Web sites that enable text resizing’.
Furthermore, we’re going to announce new price points which will shock even our partners. This will help get more Web sites certified and more importantly, labelled.
If you haven’t seen the power of Content Labels yet, why not download our Firefox extension to see how the future of search is likely to look like. If you install the extension, please note that it’s a pre-alpha build. You will also need to search for specific terms such as ICRA, Segala and E-consultancy. There are plenty more terms that will bring up labelled sites but that’s enough to get you going.
This is an exciting time inside Segala as we’re about to see our hard work over the past few years pay off by launching a *true* Semantic application that makes a real difference to end users, by enabling more trust, relevance and reliability in search.
If you’d like to help us seed interest, please get in touch and we’ll give you show and tell before making a formal announcement.
Visit our Web site where you can find out more about our Firefox extension.
1 Comment
So far,
cimota|atomic » And the winner is…
[...] Reading the Segala blog on enabling more trustworthy, relevant and reliable search, I’d think that was a worthy way for Google to combat Facebook. (I’ve never spoken to Paul @ Segala but I’m sure he’d like $240 million!) Remembering that Facebook is very much a walled garden at the moment (you can put your data in but you can’t get it out -not quite true, but still ) and attempts to retrieve data have found some companies getting a kick in the nads and told to eff off. Facebook wants to own the data, thanks, so please stop doing that and use the limited APIs we’ve provided. Or we’ll kill you. (and we have £240 million dollars with which to buy hit-men). [...]