Give our fox a name and win an iPod Touch
We’re changing the name of our Firefox extension and we’d like to solicit your help in return for the opportunity to feel good and win an iPod Touch at the same time.
The current working name is ‘Search Thresher’ which I’m sure you’ll agree, is too much of a mouthful.
In order for you to win, your nomination must be used in full. Even if we decide to use your nomination in part, you won’t win. This is mainly because we’ve already thought of lots of names using terms you’re likely to think of, but perhaps in a different combination. If you come up with a name that we’ve already thought of and we decide to go with it, then obviously you’ll win.
So, we need to ensure this little competition is transparent and in no way, open to interpretation. This is especially important because bloggers are a sceptical lot and I’m certain some of you already think that this is rigged in some way 
How to enter
Either drop us a comment on this post, or write a blog post of your own. If you decide to write your own post, please ensure to use a trackback so we get to see it. That’s it.
Closing date
25th January 2008 – so get moving.
Some background to help you out
Today, search engines provide the title and description of Web sites in search results, with prominence given to the highest bidder, not the most relevant or most trusted. Wouldn’t it be useful to know, which Web sites conform to industry standards and best practices without having to visit each site to find out? Wouldn’t you sometimes like to know which Web sites are accessible, child friendly, mobile friendly, endorsed by a qualified medical authority, or follow best practices for privacy and copyright?
Millions of Web site owners already demonstrate their conformance and commitment to standards and best practices by displaying a Trustmark on their Web site. However, search engines don’t provide this valuable information in search results.
Consumers have come to expect content labels on the back of products in the supermarket, as they provide information about the suitability of their contents. Sometimes the labels are relevant and sometimes they’re not, but everyone at some point uses them. Some people use them all of the time.
Segala is helping to bring the same concept to the Web using a new method of classifying and labelling content. Funnily enough, the method is called Content Labels.
A Content Label is a file that contains Metadata on steroids. It’s this Metadata that search engines and browsers can now use to provide more meaningful information in search results.
So, now about the Firefox extension
Segala owns a Firefox extension that reads Content Labels and does exactly what I’ve explained above. The screen shot below should give you an idea for how it annotates Google to highlight Web sites that have a Content Label. In short, red x means there is no additional information. An amber tick means the Web site owner is making a claim about their own Web site. A green tick means a trusted third party has independently verified the Web site owner’s claim.
There’s plenty more that the extension can and will do as we launch monthly builds from next month, but that should be enough information to get you thinking about a new name.
The extension is being endorsed by the W3C and is one of four applications used by the W3C Semantic Web Education and Outreach Special (SWEO) Interest group, to help demonstrate a real implementation of the Semantic Web.
Hint
Here are some keywords to consider: Trust, Security, Reliable, Relevant, Suitable, Appropriate, Semantic Web, Better Discovery.
Keywords you should not consider: censorship and filter.
Ideally the name will contain one word and a maximum of two.
You can make as many suggestions as you like. So, get going and suggest some names now. Good luck and thanks for helping out
Check out the early-stage concept browser and have a play.
102 Responses to “Give our fox a name and win an iPod Touch”
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[...] Enter the competition now. [...]
Whatever,don’t call it ‘Fox’ anything as that will limit the name & branding you work on to just FireFox. You may also want to build the extension for IE and Flock and will need to then use a different name. Presumably you’ll go wider than search/google too, and so don’t want to limit the name in that.
As this is not the ‘product’ itself, I’d start out with something that builds on your brand, and says what it does on the tin “Segala Content Label Reader Browser Plugin”.
Then go a little more cryptic with “Segala TrustMark”, “Segala Trust”, “Segala Verify” or “Segala LabelReader” plug-in for FireFox.
What about something totally crazy like Trustix …. told you it was crazy
The coloured labels give me the idea of a traffic light style markup of websites.
So how about TrustLights (or Segala TrustLights, for greater branding purposes), abstract enough to pique someone’s interest, but with enough meaning to give an idea of the potential use. It also fits with Trustmarks, that you already use.
I’ve been thinking about anagrams, how about:
“SarWeb” – which uses Security, appropriate, reliable Web
“StarWeb” – which uses Security,trust, appropriate, reliable
“StarrWeb” – which uses Security, appropriate, reliable, relevant. The double ‘r’ adds something a bit different. The words in the anagram could be used as a tag line.
You could also flip the words around:
“WebSar”, “WebStar” or “WebStarr”
Or just go for one word:
“Sar”, “Star” or “Starr”.
Finally, you could incorporate the Segala name into it:
“Segala WebSar”, “Segala WebStar” or “Segala WebStarr”
I don’t think these work as well, but just in case I’m wrong(!):
“Segala Sar”, “Segala Star”, “Segala WebStarr”, “Segala SarWeb”, “Segala StarWeb” or “Segala StarrWeb”
I look forward to seeing the final name!
How about using RAG (i.e. Red Amber Green), either browser specific:
Fire-RAG
IE-RAG
FLOCK-RAG
..or Segala-RAG
Or, slightly leftfield, and keeping the link to FireFox, you could call it:
“Pablo” OR “Segala-Pablo” …as in the UK Kids (hence “trust”) TV programme “Pablo the Little Red Fox”
Finally, even further out the box, what about names based on the “Seal of Approval” Concept:
Taken from Wikipedia:
“….A seal makes impressions printed on, embossed upon, or affixed to a document (or any other object) in order to AUTHENTICATE it, in lieu of or in ADDITION TO A SIGNATURE…”
So what about:
“Segala Seal”
Or “Segala Signet” .. because the “Signet Ring” was used to make the “mark” in the wax of a seal…
Finally,
“Sigillography” …its a real word for the “Study of Seals” http://en.wikipedia.org/wiki/Sigillography)
Or my favourite, use the Greek word for Sigillography:
“Sphragistics” or
“Segala Sphragistics”
How about: Site Badger? Or just The Badger.
A badge is a mark of distinction and your extension applies these marks to search results and sites so… badger!
And, since the browser is a fox, there is something apt about using the name of another animal often found in the same vicinity.
Should be memorable too.
OK, keep trying guys. Just so you know, this will be a full browser. Think of it as an alternative to Flock. Flock is just another extension really, based on the Firefox gecko engine, as is (was) Netscape. Note, there’s a difference between an extension and a plug-in. Not that any of this should make any difference to the name…
Also, we’re hoping Microsoft build us an IE plugin and Opera do their bit – both have/are considering it.
I don’t want to have the word Segala in there.
I can’t see a winner just yet, so keep thinking…
Thanks for you contributions so far!
My entry is LabelLooker.com
SafetyCheck
Or Powdrr.com
If it’s a full browser (though, I should point out, I wasn’t moved to change browser by Flock, which seems to have some good things about it, so a browser that exposes certain semantic technologies is less likely to move me from Firefox, a plugin, however, is easily installed and much more preferable) it needs a stand out name that fits with its browsing brethren.
Building on Ant’s idea above how about:
Cygnet
Sounds like signet (to form a seal of approval) but is also a baby swan, which, like any baby, requires guidance in matters of trust and security.
Plus, think of the branding possibilities of a baby swan as a logo! I should be in the marketing game, this is pure gold!
You should name your Firefox extension Loxy. Remember the story of Chicken Little? She talked to a bunch of animals, including Foxy Loxy. It could be an acronym for something, or it could just be a cool-sounding name. It doesn’t necessarily beg the “fox” part of the name, in case you want to be Firefox-independent.
Silly, I know, but it’s the first thing that sprang to my mind.
@Phil ok let me explain. It’s an extension to help demonstrate to the mainstream search engines and browsers how they should do this stuff. However, because our Partner is Mozilla’s ‘favourite cousin’ and responsible for the build of Google’s, Yahoo!’s, PayPal’s and eBay’s extensions we have the power to do pretty much what we want. So, why not add extra stuff to make it more compelling.
The problem Flock made originally was that it didn’t support other FF extensions. So, it’s just as easy to update your current browser. You won’t have to download a new browser.
I didn’t mean to give the impression that we were looking to compete with other browsers. We could if we wanted and if it was required in the future
PathFindr (okay, you can include an “e” if you want, but then where would your Web 2.0 credibility be)
Of course the domain name will be cybersquatted by now
A pathfinder is (assuming you can get the big Nissan 4wd out of your mind) a trusted guide who goes first to check out the lay of the land. They often have expert local knowledge and practical experience to guide you when things get a little random.
The name (IMO) works find as a stand alone browser, or as a plugin to IE, FF or others…
So that’s extension for now, potential new semantic browser in the future?
Thanks Paul
How about the marketing gold though? I could sense the excitement in your comment, you can announce the winner now if you want
@Phil I’d announce a winner if I thought there was hope that someone here could win
Really, thinking caps are needed.
I came up with:
Silter – search/content filter…
Scrutineer – sites passing scrutiny
Bonafide or Bonafy – authentic(ated)
There. I’m spent.
Here’s are my entries
* Einstein
* Segala Einstein
* Firefox Einstein
I got out of bed last night to write down ‘iTrust’ – I’m not hooked on it, but it should provide a little insight to my thought process.
Hey Paul me ol’ mukka!
Here’s my 2p’s worth for you:
* inSpect OR nSpect
* iCheck
* webSense
* eSafe
* webTrust
* inSite (read as “insight”… See where i’m going with this???)
* ePatrol OR webPatrol
* ContentCop (cheesy but rolls off the tongue strangely well)
* webCop
* earlyBird (just liked the sound of this and it sort of fits the concept)
That’s enough for now – I’ll sen more if I think of them…
PS – If you got out of bed just to write “iTrust” then you’ve got two problems – you work too hard and there’s no pen near enough to your bed!!!
@Chris it looks like you’re the closest so far. Perhaps my last comment gave more direction.
Here’s my dumb guesses:
Blankie
http://www.urbandictionary.com/define.php?term=blankie
Relorel
(relationship of reliance – what trust is http://en.wikipedia.org/wiki/Trust_(sociology))
WhoTrust,
Who2Trust,
W2T
Who2T … trying saying that out loud without smiling
all four as in, who to trust.
TrustedContent
NotACon
TrustFind
ClassContent, as in classifying content
Just thought of another few (some based on the RDF standard for content labels):
* ReDeFine
)
* eDefine
* eMonitor / iMonitor / webMonitor / siteMonitor
* webNanny (a bit George Orwell I know…)
* ePatrol / webPatrol / contentPatrol / sitePatrol (anyone remember CHiPs? Showing my age now!!!)
* eThics (snazzy on this – I really like it…
* eNclave / nClave (get your dictionaries out lads!)
* webGuard / safeGuard
And finally for my favourite one yet:
* iSeal / webSeal / safeSeal (think “seal of approval” as well as “seal shut”)
iGuide
i-contact
ivis
we-trust
i-focus
trustmap
trustnet
webnet
How about *Clearview
Is that not what you want to give?
Trusty McTrust
Most the terms submitted here seem all too technical for the user ship it aims to attract (ie concerned parents, cautious shoppers etc) on that note the following terms or associations in my opinion would be more effective in attracting such users:
- iWarrant / web Warrant / certWarrant etc
- Truth or iTruth
- Truster
- cBrowser (where C = Content)
- cFinder
- Stingray or Segala Stingray (reference to the 60’s marionette kids show emphasizes the ‘good guy to rescue’ concept)
- Sherlock (reference to fictional detective Sherlock Holmes)
- PRIVATEi
- iTect (sounds detectivey)
- iSAT, WebSAT or SATweb etc (abbreviation of Security Assurance Trust)
You want to convey reliability, certainty & steadfastness. I suggest “Rocksure” or “Foxrock” or “Foxsure” or “CertSure” or “Foxlock” “SegalSure” or “Reynards Rock” or just “Reynard” or if you want to bring in the web word you might consider “WebCert” or “WebSure” or “Webrock”
Well, I actually looked at other sites that have been talking about this extension and I believe the most important thing is: trust. So:
TrustFinder
TrustyContent
TrustyFinder
TrustSearch
TrustWeb
TrustSeeker
[...] an iPod Touch from Segala. By calling them names or [...]
SafeAndSound
‘GhostBuster’ or ‘Segala GhostBuster’ etc
As the name implies it is capable of exposing what is hidden i.e. the website certs & content.
‘T-Mark’ – ‘Trust Mark’
‘T-Search’ ‘Trust Search’
You could work someting in around the Community and Trust:
‘CommunityTrust’
‘CommunityTrust Mark’
‘CommunityTrust Seal’ -’CTS’
‘C-Trust’
‘We-Trust’
And a few more off the top of my head.
‘Spirit of Trust’
‘Spirit of Trust Mark’
‘Spirit of Trust Seal’ – ‘STS’
Play on Independence of seal
‘I-Pendent’
‘Search Pendant’
I have more in the noggin and will post here later
‘iS.A.F.E’ or web S.A.F.E’ etc
(SAFE = Security Assurance Fantastically Executed
)
Try this one out for size
‘ISWT’ – ‘In Search We Trust’
And would you believe ‘In Search We Trust’ isn’t there already!!!
Well according to Google and of course “In Google We Trust”
How about the word ‘Reliance’ but with some emphasis put on the ‘i’
relIance
RelIance
RELiANCE
rel-I-ance
Rel-I-ance
The ‘I’ can be emphasised far more effectively when creating a logo etc by use of different colours and fonts but obviously that can’t be done here. You get the idea though.
or how about
iRely (sounds nice and rolls off the tongue well)
Site Assure
web Assure
iAssure
Assureme
Web Assurance
Site Assurance
Assure
Securus
He he he
Another one. A play on verified.
‘Veri-find’
‘Verifind’
Your screening web sites so..
i-screen
web-screen
iscreenr
screendoor
You could be screening filtering content like a prism filters light so..
Iprism
prizm
Trustrated
Trusti
Itrust
Truststamped
Trustscale
They just keep coming…
Play on Authority
‘I-thority’
‘Ithority’
‘Search with Authority’ – ‘SWA’ not to be confused with ‘NWA’
safepage
Checkit1st
Quickcheck
Siteprobe
Netprotector
When can we expect a winner to be picked?
Or should i say….when can i expect my IPod Touch!!!
If you like the form of eWord/iWord names but you are bothered that these have been done to death for years, well, there are other letters…
nTrust: sounds like ‘entrust’. The ‘n’ implies multiplicity – there is a multiplicity of trusted third parties making assertions about sites.
Or:
qAssert: ‘quality’ is commonly abbreviated as ‘q’. Also, ‘assert’ is a very positive word. You are exposing assertions about the quality of sites.
mPute: sounds like ‘impute’, meaning ascribing a characteristic to something.
xRay: Seeing beyond the surface appearance of sites.
Truffle