Give our fox a name and win an iPod Touch
We’re changing the name of our Firefox extension and we’d like to solicit your help in return for the opportunity to feel good and win an iPod Touch at the same time.
The current working name is ‘Search Thresher’ which I’m sure you’ll agree, is too much of a mouthful.
In order for you to win, your nomination must be used in full. Even if we decide to use your nomination in part, you won’t win. This is mainly because we’ve already thought of lots of names using terms you’re likely to think of, but perhaps in a different combination. If you come up with a name that we’ve already thought of and we decide to go with it, then obviously you’ll win.
So, we need to ensure this little competition is transparent and in no way, open to interpretation. This is especially important because bloggers are a sceptical lot and I’m certain some of you already think that this is rigged in some way 
How to enter
Either drop us a comment on this post, or write a blog post of your own. If you decide to write your own post, please ensure to use a trackback so we get to see it. That’s it.
Closing date
25th January 2008 – so get moving.
Some background to help you out
Today, search engines provide the title and description of Web sites in search results, with prominence given to the highest bidder, not the most relevant or most trusted. Wouldn’t it be useful to know, which Web sites conform to industry standards and best practices without having to visit each site to find out? Wouldn’t you sometimes like to know which Web sites are accessible, child friendly, mobile friendly, endorsed by a qualified medical authority, or follow best practices for privacy and copyright?
Millions of Web site owners already demonstrate their conformance and commitment to standards and best practices by displaying a Trustmark on their Web site. However, search engines don’t provide this valuable information in search results.
Consumers have come to expect content labels on the back of products in the supermarket, as they provide information about the suitability of their contents. Sometimes the labels are relevant and sometimes they’re not, but everyone at some point uses them. Some people use them all of the time.
Segala is helping to bring the same concept to the Web using a new method of classifying and labelling content. Funnily enough, the method is called Content Labels.
A Content Label is a file that contains Metadata on steroids. It’s this Metadata that search engines and browsers can now use to provide more meaningful information in search results.
So, now about the Firefox extension
Segala owns a Firefox extension that reads Content Labels and does exactly what I’ve explained above. The screen shot below should give you an idea for how it annotates Google to highlight Web sites that have a Content Label. In short, red x means there is no additional information. An amber tick means the Web site owner is making a claim about their own Web site. A green tick means a trusted third party has independently verified the Web site owner’s claim.
There’s plenty more that the extension can and will do as we launch monthly builds from next month, but that should be enough information to get you thinking about a new name.
The extension is being endorsed by the W3C and is one of four applications used by the W3C Semantic Web Education and Outreach Special (SWEO) Interest group, to help demonstrate a real implementation of the Semantic Web.
Hint
Here are some keywords to consider: Trust, Security, Reliable, Relevant, Suitable, Appropriate, Semantic Web, Better Discovery.
Keywords you should not consider: censorship and filter.
Ideally the name will contain one word and a maximum of two.
You can make as many suggestions as you like. So, get going and suggest some names now. Good luck and thanks for helping out
Check out the early-stage concept browser and have a play.
102 Responses to “Give our fox a name and win an iPod Touch”
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“trust in all the kafuffle” = Truffle
@Eoin I’ll announce the winner next week. There’s one name that stands out from the crowd. And no Phil, it’s not a play on your company; crowdstorm (might as well pimp it http://crowdstorm.com)
I’d like to offer 2 choices:
1. -Steven-
(as in Seagal, protector of all good and corporate name twin with Segala- almost.)
2. -Gloresult-
(taking from Glorious and of course, Result).
Thanks,
Dr S
“SafetyNet”
booom booom!
Paul, is the Plug-in capable of literally filtering out web-sites from the search return display that do not meet the compliance of the user’s fixed search criteria?
ahhh-thank you very much
Yep David is right, something outside the box.
“Ccure”= Secure
“TRANSERV”
Transparency Server (Who is serving transparency)
“Cntnl” sounds like Sentinel
“CThru” sounds like See through
eyeBrowser (taking the idea of using an “i” and subverting it with the full word to imply a browser that looks closer)
)
mPower (like empower, but cooler
Don’t mean to shoot you down Kamrul, but Cntnl may sound like sentinel, but it looks a bit funny to me! I like Ccure too, but I have CCleaner on my laptop and I always call it CC Leaner! So confusing :-S
@Shane – yes you can. Why don’t you test it out http://searchthresher.com – do a search for say, ‘ICRA’ and select ‘Search for both verified and self-labelled sites’ – you can do this using the ‘Search Thresher’ option on the status bar once you’ve downloaded the ‘extension’.
BTW, extensions and plug-ins are different. https://addons.mozilla.org/en-US/firefox/
Interesting to say the least Paul, but do you feel there is enough websites meeting standards and compliance or at least claiming to do so with certification & content verification?
For example I just did a search on ‘online banking’ and not a single verified site came up for such. If there was any market that the “search thresher†had more of a use for it would be here.
On that note I would strongly advocate you consider expanding your certification services at Segala if possible. Whether it be anti-hacking or fraud etc people want assurance & piece of mind that they are safe when exposing their financial interests to the big bad www!
Hey Paul,
Here are a couple of threads (without explanation of the rationale – I’m sure you can unravel my twisted logic!)
WebCheck
TrustCheck
SourceCheck
ContentCheck
SecuriCheck
Checkit
Chekit
Check-it
iBrowse
iBrowze
iBrowseSafe
itzSafe
VeriSafe (KindOfSafe, FairlySafe, Safe-ish)
Segalatron
BigBrotherIsWatchingTheSematicWeb
browseconfident
browsesafer
browsesafe
browsesecure
securebrowse
safersearch
siteassured
siteassurance
searchconfidence
Want to humanise it for what will eventually be the end-users, not how it works from the inside:
1. TrusTed – with a lovely teddy bear logo
Moving from that but staying with cute animals:
2. qSeal or just “Seal”, from the “Quality Seal”
3. “Reliance – reliable, relevant results” – I like the alliteration of the r’s
mmhmh I haven’t read them all so pardon me if I repeat one.
I’d like
Seguro!
Trust me!
Angelfox
Lock-o-Fox
Foxture
Foxholder
HolderFox
Foxbelt
An that’s it
Ciao
How about…. Truffle
I’ll offer up ‘inTrust’ or simply ‘Trustable’
Meant to do this before – some of the better names are probably gone but what the hell;
My first pitch is long – the rest are short ideas:
Idvisor/iDvisor/IDvisor/idvisor (just examples of presentation there); simply pronounced like ‘advisor’ with an ‘i’ instead of an ‘a’.
The meaning of the word can be manifold and would be akin to what Nintendo did with the name ‘Wii’; a word that represented many facets of the product through both sound and visual structure.
The aural representation comes from the fact that it sounds like ‘advisor’, which is a word with comforting and reliable connotations.
As for its visual structure, the ‘i’ could stand for ‘Information’ or ‘Internet’ to create an ‘Information advisor’ or ‘Internet advisor’.
If you want to use both the ‘I’ and the ‘D’ you could expand to ‘Information discovery advisor’, ‘Identification discovery advisor’, ‘Information/Internet detail advisor’, ‘Intelligent detail advisor’ and so on.
Then there’s also the point that ‘ID’ itself means ‘Identification’ and ‘Identify’.
Now, bear with me while I get a bit deep, but ‘Id’ also refers to the subconscious aspect of the mind. According to Freud the ‘Id’ is the source of instinctual impulses and demands instant satisfaction. In this context the extension/browser is an advisor to your Id as it instantly gives it the information it’s looking for when searching – that is the content of a site.
Of course, as with the ‘Wii’, it could mean all of these things, some of these things and none – so ‘iDvisor’ could refer to an Intelligent advisor, an Internet advisor, an Identification advisor and an Id advisor all at once, or any combination of the above.
Or how about ‘bSafe’, the ‘b’ standing for ‘browse’ but obviously reading as ‘Be Safe’.
Or ‘Real-i’, reading like ‘Rely’ but meaning ‘Real Intelligence’ (or it could be ‘Real-i Security’ to mean ‘Real Intelligent Security’ or something like that.
Perhaps ‘iSteward’, which is self-explanatory.
That’s all I can think of!
How about;
1: Filtafox
2: iTrust
3: FOXi
4: FoxTrust
5: Censabilty
6: FoxView
Could think of more but they were starting to get cheesey
Hope these help to find a name
hi again
Suggestion number 5: was Supposed to be
Censability
I can’t spell
elpo
The Greek word for “hope” is elpo meaning “to look forward to with pleasurable confidence and expectation
pistevo
(Greek verb “pistevo”), according to Strong’s Greek Dictionary, means: to have faith (in, upon, or with respect to, a person or thing)
How about “Synergy” meaning the whole is greater than the sum of the parts. Don’t know exactly how it applies, but it’s a good concept.
a better description:
“two or more discrete influences or agents acting together create an effect greater than that predicted by knowing only the separate effects of the individual agents”
Perhaps by just having information about one site, and then building it up over all the web sites can make the internet a better place?
Two more from me…
Fownd
Needle (as in the needle in the haystack of the terrible results out there)
Sorry if I’m repeating someone but i think the “i-something” and the “something-fox” concepts should be dropped due to the fact that it marginalizes some groups who are polarized against apple and firefox. More open individual names should be considered as they will be more acceptable to the community as a whole no matter what platform they use.
My contribution would be “Seer” “Integrity” “Facade” reflecting the browsers intent to prove the integrity of websites.
As an afterthought possibly “netTrust” or “neTrust browser”
I know the closing date has passed, but is it an extension or a browser… I mean you mention both… I assume you mean it’s an extension which fundamentally changes the way your browser works… but perhaps I’m wrong.
The reason I ask is because whether you wish to reflect it as an extension or a browser or a browsing experience would have a major impact on how you name it.
Trusty McTrust gets my vote so far… or perhaps just tweak it to Trusty McTrusterson.
Steven McTrust?
*ahem*
Well Paul…any closer to picking a winner?
C’mon Paul – decide already!
You know we’re all on the edge of our seats to see who won the prize!!!
The suspense is killing me!
I’d like to thank everyone for taking part.
I was the closest entrant but due to the rules, my suggested name was used as ‘part’ of the final entry.
the new name is…
++ STEVEN SEGALA BROWSER FORCE ++
‘A nomadic fighting companion with ponytail’
[[- joke. I also eagerly await the final choice.]]
I would so browse the web with a browser called that. If they renamed Netscape 4 that, I would browse with it now.
so is this the final choice or not???
and the winner is…
Would official confirmation be so much to ask for??? >:(
It’s over, finally. I’d like to thank everyone for taking the time to enter this competition, it’s much appreciated! Take a trip to the new post to find out what our extension is going to be called.
http://segala.com/blog/and-the-winner-is/
Mike Butcher has won. I listed everyone in a word document and assigned each one a number. I then asked my Twitter friends to choose a number. Pat Phelan chose Mike Butcher – the lucky number was 16.
Thanks again to everyone who took part. I’m very sorry for taking so long to come back with a winner. No excuses, just haven’t been able to make the time.
and what exactly was Mike’s choice?
@Philip – Mike went for powdrr.com – which I only noticed was very close to our suggestion after his name was picked out randomly.
Powdrr! Powdrr! That is so 2005!
@Philip – why are you always a wet blanket? We’re going for POWDR by the way. Although I’m beginning to like powdrr
Ha – why not call it Washingg Powdrr and be done with it
In fact – Washigg Powdrr
[...] developing technology which, among other things, is designed to help you find websites which follow best practices for privacy and [...]
I think you should call ‘the internet FOX’
I say Lite Badger. It sounds pretty sweet and pertains to the extension.
Hey, I think it should be named something simple and short. Something that will keep the memory of it being firefox and the app being on an itouch phone. So I it to be called “FoxIT”; it will be very catchy. Every will start asking questions and say “well , why don’t you just fox it?”
You see it be so catchy that people will talk about it like if its the new thing. And then they’ll start bying new itouch phones or upgrading just to use that app.