Right up to my leaving cert I had to struggle. The front row was for swots, one I was not. So I opted for the back row. Class mates thought I was mad – it appeared as if I always ignoring teachers’ requests and roll call. I was able to keep up and with a gentle nudge from a mate (Darren Woodings), I’d know when the teacher had called my name.

When teachers turned to write on the board, that was a whole different ball game, almost a black out. I could no longer make out what they were saying, as I couldn’t see them speak and I’d loose a huge chunk of the lesson. I got into a bit of trouble from time to time, with a few close calls of flying objects to get my attention. To quote one school report “Very smart, but in a world of his own”. I got by and it wasn’t until my final PTA did my mother break her silence about me being half deaf. That was my fault, I told her if anyone found out I’d get picked on and I’d never go back. The penny dropped with the teachers and one apologised for not picking up on it.

It’s now 2008, we have the Web and all the benefits it brings to people with special needs. A lot of people think accessibility is about helping the blind, but its not, there is more to it.

Below is an extract from a recent enquiry we received

I am deaf and I am heavy internet user. I am interested to apply for online MBA programs from either IE Business School or Thunderbird Business School. The challenge I am facing nowadays is that these schools are not compliance either with ADA or DDA given the fact that at least 20% to 50% of the learning method is based on live online participation and streaming videos. They do not come with Closed Captioned or with English subtitles. And thats provide an obstacles for me to learn.

What answer should we provide?

I suggested that he contacts each school and ask if they have anything in place to support his needs. We know they do not provide closed caption or English subtitles but maybe (and this would not be to difficult to implement) the school provides a hosted chat room to convey a live text transcript of the audio and live online participation. This would benefit not only deaf students but also users whose PCs don’t support audio, or those who are not in a noisy environment.

Another option as seen on TV (News) would be to provide a translator to do sign language. Signing for such is likely to be very tiring and they couldn’t support all online participation, but they could convey the really important stuff.

The school could also provide a post video download of each session and test transcripts. Although this is not the same as live participation – it would benefit not just users with special needs but also any student who may have missed a session.

If you have had a similar experience or know of an alternative school for a course supporting users with special needs, please leave a comment or email me directly.

Share it

I’ve heard people say “the Web is my lively-hood”. But, for some, reliance on the Web is much more than that. Some people believe accessibility is about giving Deaf/Blind people access to information on their Web site.

In the video below you’ll get a better understanding for how some use the Web. You’ll see a woman who runs the house hold, ordering groceries, managing the bank balance, paying all the bills and in her spare time, helping her hubby. She also finds the time to keep in touch with friends. She plays a pivot role in the house hold.

Marie has Amyotrophic Lateral Sclerosis (ALS) a.k.a Motor Neurone Disease (MND) and credits the computer for saving her life. Marie uses SwitchXS to access her computer, KeyStrokes for word prediction and Proloquo for communication.

This is just one of many examples of how some people access the Web, more to come.

Marie uses SwitchXS to access her computer, KeyStrokes for word prediction and Proloquo for communication.

Share it

Google’s dominance in online search hasn’t stopped hundreds of startups from trying to build a better mousetrap. Each is trying a new twist on search: geography, crowdsourcing, tags, user annotations, learned hierarchies and timelines. With $20 billion spent on online advertising every year, a killer search application can make a lot of money.

But will new types of search catch on? A recent study of the Google Generation, conducted by University College London, found that “users make very little use of advanced search facilities, assuming that search engines ‘understand’ their queries.” Many of today’s Internet users still don’t know how to use a search engine, preferring instead to type a domain name into the search box (which is why Yahoo is a top search on Google and vice-versa.) The reverse, known as type-in traffic, involves typing a search topic into the address bar to find results.

Alistair Croll‘s opinion

If the flurry of search startups can tie into the social graph of Google, Facebook and others without biting the hands that feed them, then they have a chance of succeeding. But if they’re betting their business on changing the way people search, they have a lot of work ahead of them.

I totally agree with Alistair. We don’t need more search engines. What we need is for the current search engines to do all they can to enable more relevance and trust. Battling against Google is mad to say the least. This is why Segala has been working on Content Labels for the past two and a half years. This blog is attracting new readers all the time so I won’t assume you know what I’m talking about. So, I’ve published below, an old post which explains what Content Labels are, how they work and importantly, why I think they will see mass adoption within the next 24 months.

How to enable current search engines provide more trust

Before I explain how Content Labels enable more reliable and relevant search results, I will first use an analogy to help explain in plain English, what a Content Label is. This will help you to visualise yourself making use of a label, whether you are an end user, developer, Web site owner, search provider, browser vendor or trustmark provider.

Think of Content Labels on the back of food packaging

Jackie goes to the supermarket to buy the weekly shopping. Amongst other things, her shopping list includes a tin of baked beans. Most of the time, Jackie is happy to buy Heinz without hesitation.

Adrian goes to the supermarket with a similar shopping list. He however, has dietary requirements to consider. Adrian likes to check the Content Label on the back of the beans tin (irrespective of how much he trusts the brand) to ensure he’s happy with the contents before making a purchase.

Joanna is pregnant and although she should be taking it easy, decides to do the weekly shopping. She’s aware that eating any form of cream cheese is dangerous for the unborn. To ensure she doesn’t endanger her baby’s health, she checks the Content Labels on items that may contain cream cheese before making her purchasing decisions.

The moral of the story

People have different needs, some will only buy products that are low in fat, low in calories, high in protein or have some other dietary consideration.

Some brands will do more than provide a Content Label to promote the contents of their products. Brands such as Weight Watchers, for example, will promote specific aspects of their labels as a unique selling point to differentiate them from competitors. This allows buyers to look specifically for Weight Watchers without searching for any other brand to make a purchase, even though other brands may be trusted. Other brands are simply not ‘relevant’ (at this time).

So, there are numerous reasons why people check the Content Label on food packaging. The main point to highlight is that we are all different, with different needs and preferences when searching for and buying products.

If it wasn’t for the Content Labels on the back of food packaging, we would end up having to search and buy lots of products in order to taste and discover the ones that meet our dietary requirements. Some people may even die if they eat something they’re allergic to (such a nuts) – this may seem like an exaggeration, but the analogy does apply to the Web – consider a user who buys medication online.

If you’re the type of person that doesn’t care to read Content Labels on packaging, at least keep in mind that a lot of people do.

The problem today

The only information search engines provide today is the title and description of each Web site, nothing more. How do you know which Web sites are trustworthy?

A range of trustmark (visual badges) schemes exist around the world. In each case, a Web site is awarded the right to display a seal of approval or trustmark following a review by an independent authority or internal assessor. Trustmarks normally hyperlink to a certificate page provided by the labeling scheme provider to authenticate its claims.

However, trustmarks are invisible to search engines which limit their value. A user must already be on a Web site before they know it meets a labeling provider’s claims. Moreover, the logo is often displayed on just a single page and therefore invisible to visitors who are viewing other pages on the site.

The solution

Taking the food analogy to the Web, wouldn’t it be beneficial if Web site owners could provide more information about their content before users hit their site? In other words, allowing users to read specific information about the suitability of their content from search results. Well, this is now possible using Web Content Labels.

• It’s now possible for site owners to provide more information about their content from search results.
• It’s now possible for search engines to provide more reliable and relevant search results.
• It’s now possible for users to read Content Labels and make informed decisions about the suitability of content before entering Web sites.

Content Labels are files used to classify content in the form of metadata. The information contained within a Content Label is not generally found on the Web site, unless it’s in the form or a Trustmark. Content Labels not only contain information about the content, they also contain information such as the company name, asserter, creation date and expiration date.

The type of information contained in a Content Label very much depends on what the site owner wants to make claims about. It’s important to note that Content Labels have a very specific use. They’re used to make assertions about conformance to industry standards and codes of conduct. They’re not used to make assertions that are ambiguous. Although it’s debatable that most standards and codes of conduct are open to interpretation.

In concept, Content Labels act in a similar fashion to SSL Certificates. SSL Certificates are used so browsers can tell if a site is secure for credit card transactions. However, Content Labels are much more flexible. They can be used to make claims about a specific URI without the restriction of having to make a claim about an entire domain.

Content Labels are a lower cost solution than SSL Certificates as sold by companies such as VeriSign and GeoTrust. Oh wait, VeriSign bought GeoTrust which was their biggest competitor, so that provides them with a monopoly using proprietary technology. This is something we intend to disrupt!

We’re also helping to build other elements of the ecosystem. We have instigation the creation of ContentLabel.org. Contentlabel.org facilitates the creation and harmonization of new codes of conduct for which Segala will create new Content Labels. The idea is for any organisation or association worldwide to create a code of conduct and then have it reviewed in an open forum, formalised, endorsed and promoted.

It’s also possible for organisations and associations that already have a code of conduct (even if they have a trustmark) to have it recognised by industry and promoted to encourage mass adoption.

We intend to start with a new code of conduct for blogs as it appears to go down well with the bloggers we’ve spoken to. Anyone can participate so get in touch if you would like to get involved.

Share it

I stated recently that I wasn’t go to Chair or speak at conferences this year as I had my fill of them last year. I’ve already had to decline 2 kind offers to Chair very good conferences. So I’m being very picky about the events I attend this year. If I’m to Chair or speak, it must be directly related to Segala’s business, be beneficial to the community (i.e. it’s no more than £40 to attend and not the typical £750+), or be in a sunny location Don’t get me wrong, I love to be asked. I just don’t have the time these days.

The Irish Web Technology Conference is my first speaking slot of the year.

What I’m going to talk about

I’m going to deliver a presentation on how Content Labels (AKA POWDER) will enable more trust on the Web. I’ll have with me, a tin of Heinze Baked Beans to help me demonstrate how Content Labels help consumers make better informed decisions about the suitability of products before making a purchase.

Sound interesting? Well, why not come along. As with every conference, you’re likely to get most value by hanging out in the hallway chatting to others and with around 500 delegates expected, you’re likely to meet some very interesting people. I might give away a prize as a means of keeping everyone awake. I’ve done this before and it seems to work well.

Oh by the way, all of this Content Labels malarkey is based on the Semantic Web. Don’t tell anyone though as they might assume it’s academic, boring or a nice concept.

About the conference

WHY?

This event’s aim is to showcase the sheer brilliance of the Irish Web Industry. It’s a four day, 10 track, 50 session web extravaganza.

WHAT?

The inaugural IWTC 2008 organised by IrishDev.com in association with the Dublin Java User Group and First Port Jobs, is the first of seven major technology conference in our Series 2008.

IWTC 2008 is an event by the Irish Java community for the Irish Java community and will bring many experts and internationally renowned speakers together to discuss latest trends and emerging technologies.

With almost 50 expert technology sessions to choose from, covering a breadth of Web technologies, this is yet another tech conference you can’t afford to miss!

When?

Begins Tuesday 26th February, Ends Friday 29th.

Where?

Cineworld Complex Parnell Street, Dublin 1

Share it

As a way of thanking everyone for their contribution, I decided to give away the iPod anyway. So, tonight I pasted everyone’s name into a word document and assigned a number to each one. I then asked my Twitter friends to suggest a number so I could choose the winner. I’m extremely lucky because Pat Phelan picked Mike Butcher’s number.

That’s the good news for Mike. The lucky news for me is that one of Mike’s suggestions was powdrr.com Given that Aido and I came up with POWDR, I think Mike should have won anyway.

Talk about being lucky! And I’m referring to me being lucky, not Mike. Reading back on this post, I’m wondering if we should go with powdrr instead of POWDR. Argh!

Weird huh?

Share it

We’re changing the name of our Firefox extension and we’d like to solicit your help in return for the opportunity to feel good and win an iPod Touch at the same time.

The current working name is ‘Search Thresher’ which I’m sure you’ll agree, is too much of a mouthful.

In order for you to win, your nomination must be used in full. Even if we decide to use your nomination in part, you won’t win. This is mainly because we’ve already thought of lots of names using terms you’re likely to think of, but perhaps in a different combination. If you come up with a name that we’ve already thought of and we decide to go with it, then obviously you’ll win.

So, we need to ensure this little competition is transparent and in no way, open to interpretation. This is especially important because bloggers are a sceptical lot and I’m certain some of you already think that this is rigged in some way

How to enter

Either drop us a comment on this post, or write a blog post of your own. If you decide to write your own post, please ensure to use a trackback so we get to see it. That’s it.

Closing date

25th January 2008 – so get moving.

Some background to help you out

Today, search engines provide the title and description of Web sites in search results, with prominence given to the highest bidder, not the most relevant or most trusted. Wouldn’t it be useful to know, which Web sites conform to industry standards and best practices without having to visit each site to find out? Wouldn’t you sometimes like to know which Web sites are accessible, child friendly, mobile friendly, endorsed by a qualified medical authority, or follow best practices for privacy and copyright?

Millions of Web site owners already demonstrate their conformance and commitment to standards and best practices by displaying a Trustmark on their Web site. However, search engines don’t provide this valuable information in search results.

Consumers have come to expect content labels on the back of products in the supermarket, as they provide information about the suitability of their contents. Sometimes the labels are relevant and sometimes they’re not, but everyone at some point uses them. Some people use them all of the time.

Segala is helping to bring the same concept to the Web using a new method of classifying and labelling content. Funnily enough, the method is called Content Labels.

A Content Label is a file that contains Metadata on steroids. It’s this Metadata that search engines and browsers can now use to provide more meaningful information in search results.

So, now about the Firefox extension

Segala owns a Firefox extension that reads Content Labels and does exactly what I’ve explained above. The screen shot below should give you an idea for how it annotates Google to highlight Web sites that have a Content Label. In short, red x means there is no additional information. An amber tick means the Web site owner is making a claim about their own Web site. A green tick means a trusted third party has independently verified the Web site owner’s claim.

There’s plenty more that the extension can and will do as we launch monthly builds from next month, but that should be enough information to get you thinking about a new name.

The extension is being endorsed by the W3C and is one of four applications used by the W3C Semantic Web Education and Outreach Special (SWEO) Interest group, to help demonstrate a real implementation of the Semantic Web.

Hint

Here are some keywords to consider: Trust, Security, Reliable, Relevant, Suitable, Appropriate, Semantic Web, Better Discovery.

Keywords you should not consider: censorship and filter.

Ideally the name will contain one word and a maximum of two.

You can make as many suggestions as you like. So, get going and suggest some names now. Good luck and thanks for helping out

Check out the early-stage concept browser and have a play.

Share it

Bebo has welcomed the cross Web site application trend and has become the first to adopt the Facebook Platform Standards. They’re also planning to support OpenSocial in 2008. I really like their attitude, the idea of opening up APIs is semantically brilliant. The Semantic Web is about ‘common formats for integration and combination of data drawn from diverse sources’. Of course the facebook model and that of all social networking sites relies on advertising, advertising largely based on the valuable information gathered from each sites’ members, so the information becomes a commodity. Wherever there’s a potential commodity there will be competing forces trying to get their share of it.

Profit will always win over semantic interest, but, well done to Bebo for the move!

Share it

Do you read both blogs and if so, do you mind the duplication of stories covered on both? Are there specific topics you’d rather I covered, or didn’t cover on either of them? Any feedback you provide will be greatly appreciated. Until I received feedback, I’ll continue to post what I think is relevant, to both blogs. Thanks to Dennis Howlett for advice regarding this matter.

Now onto the article you came here for…

I picked up from TechCrunch this morning that Robert Scoble, one of the most influential bloggers in the world, has been banned from Facebook for breaking its terms and conditions.

Apparently, Robert tried to run a script over Facebook to export all of his contacts in one go. Those of us who know Facebook rather well, know that this will break their terms of use. He would have known that this was likely to end in tears. That said, perhaps Robert was pulling a PR stunt knowing that everyone would end up not only talking about it, but rallying behind him.

I must point out that I like Robert, a lot. I think what he does is brilliant and his contribution to industry is nothing short of fantastic. So, my post isn’t directed at Robert, but the Facebook conversation that’s taking place in the social arena that is Twitter.

If you break the rules, you should expect to be treated like everyone else. Just because Robert has thousands of connections and is very well known to millions, it doesn’t mean he should be treated any differently to anyone else. I have a friend who sent me a text message whilst I was on holiday as her account had been disabled. I just happen to know the VP of PR & Marketing and the VP of Sales so she thought I could exercise my connections in her favour. Her account was probably canned due to the number of event requests she sent out each week – there was a lot, but people signed up to her notifications. I must add that they were very exclusive events too.

Everyone who considers themselves as a ’social media’ guru should know that Facebook is closed and that you’re not permitted to use scripts to remove contacts. So, you should either join the club and abide by the rules, or leave. Right?

Well, yes and no. You shouldn’t break the rules and not expect to be punished. But, we should try to persuade Facebook that being closed isn’t good for industry as a whole. We should be able to retain ownership of our data. If you’re still unsure about what I’m talking about, try to export your friends’ email addresses. You’ll notice that it’s impossible because email addresses are made up of images. To comply with basic industry best practices, email addresses like everything else, should at least be text. To take this a step further, they should come in the form of a Microformat. You’d then be able to download email addresses automatically to a client such as Outlook.

Oh wait, making it easy for people to export hundreds, possibly thousands of email addresses… wouldn’t that make it easy for unscrupulous companies to harvest and then SPAM? You could argue that Facebook is helping to protect the vast majority whilst upsetting the minority. Personally, I think it’s just a matter of time. Facebook only opened it’s doors to non-universities a year ago. The business community has only started to flirt with it since the summer with London boasting the largest geographical network in the world.

What Facebook does well, is very small iterative changes to improve the user experience. You’ll notice that it’s not inclined to make huge changes to the platform – that’s probably because they’ll upset a lot of people if they get it wrong. Given that it’s still early days, getting major changes wrong is more likely. So, perhaps opening up email addresses is on the long ‘to-do’ list and will only be executed when they’ve figured out how to protect users from themselves.

I was one of the first employed by AOL in Europe in 1995, when it was a small startup, so I get the whole ‘walled garden’ thing. I don’t think it’s healthy for industry in the long term. But it is a necessary evil at the beginning to ensure users have a positive user experience within an environment where they are protected.

However, there comes a point in time when you need to knock down the walls. I’m not sure when that time should be for Facebook but one thing is for sure, their decision is not going to be influenced by early adopters. They’ll most likely listen to audiences which include influencers with a lot of connections, who would follow them to a competitor.

I believe it’s a little harsh to automatically ban users from Facebook. This should be done manually after humans have first given a warning and second, made sure that they’re making the right decision. If AOL could do it more than 10 years ago with millions of users, I’m sure Facebook can today given the technology available to staff.

Read some interesting article on this topic

Hear what Robert Scoble has to say

Hear what CentreNetworks has to say

My source: TechCrunch

Share it

The most applicable point for me in Damien’s post, was

It was in a past blog post here where I said that if we controlled our activity data, we could actually make money from search engines and the likes of Microsoft HealthVault, so there’s potential there. So I was quite interested when Mozilla announced Weave, their system which will store your Firefox preferences on their servers and when you install a new Firefox on a new computer, it can go to the Mozilla servers and download all your preferences and bookmarks.

According to Mozilla

The idea behind Weave is that all your personal information — bookmarks, passwords and account names, for example — are synced to your Mozilla account via Firefox. If you lose your computer, you can download Firefox, log into your account and you can restore all that information. You can do some of this today if you use Google Browser Sync and Dot Mac services. You can start by creating an account with Mozilla Services. You will need Firefox 3.0 or higher to get this working.

This is relevant to me as the functionality behind the Mozilla Weave has been available in Glaxstar‘s Firefox browser for more than 2 years. When I say available, I’m referring to every single last detail. Whilst Glaxtstar’s Glubble browser is new, I’ve had insight to their technology for quiet some time.

Glaxstar is possibly the only development company in the world that could build a competitive Firefox browser to Mozilla in my opinion (Flock is a 1.0 effort compared to what these guys can do!). That’s if Ian decided to take that route. As it happens, he’s just interested in helping guardians to protect their loved ones from inappropriate content.

Note that I didn’t say, help to protect minors, or help governments protect people. That’s not his job. It’s not Google’s job, it’s not Segala’s job and it’s not the Government’s job either. Ian’s job is to help guardians who are responsible for deciding what’s appropriate and inappropriate for the people they’re responsible for. Technology should be perceived and used as an enabler, not a prohibiter. Furthermore, what a guardian in Germany deems approproate is not likely to be the same as what a guardian thinks in the UK for example. This is why I’d like people to perceive Content Labels as an enabler to help mainstream search engines and browsers to provide better content discovery, not a method for policing the Web.

So, I wouldn’t be surprised if Glaxstar gave the Weave code to Mozilla given that they’ve had it for more than a couple of years and they built Mozilla’s mainstream browser extensions for companies such as Google, Yahoo!, PayPal and eBay. They also maintain spreadfirefox.com and are responsible for resolving defects in the mainstream Firefox browser. That makes Glaxstar the most qualified company in the world to build Firefox add-ons in my opinion.

Luckily for me, Ian Howard, Founder of Glaxstar, is a personal friend of mine. So, who better to build Segala’s Firefox trust extension (not plug-in, that’s something different) Search Thresher. Our extension really is based on The Semantic Web, unlike the claims made by many of the co-called Semantic Web search engines.

Sorting the wheat from the chaff

As I’ve said, Glaxstar and Segala have been working together for the past couple of years. Although, we haven’t updated our extension in over a year (I guess that demonstrates how ahead of the curve we’ve been). As of February though, you should expect to see regular updates for our Trust extension.

Search Thresher is just one of the pieces in our jigsaw to help demonstrate why and how we feel very confident that 2008 is the year to tell Segala’s story. You will notice me talking less about conferences that I host and Chair and more about our Semantic Web method of classifying content.

What’s with the name?

The thrashing machine, or, in modern spelling, threshing machine (or simply thresher), was a machine first invented by Scottish mechanical engineer Andrew Meikle for use in agriculture. It was invented (c.1784) for the separation of grain from stalks and husks.

For thousands of years, grain was separated by hand with flails, and was very laborious and time consuming. Mechanization of this process took the drudgery out of farm labour.

Today, searching the Web is equally laborious. You may or may not find what you’re ’searching’ for and even when you do find what you want, can you trust what you find?

Think of Search Thresher as a threshing machine. It’s a Firefox extension used to demonstrate to search engines and mainstream browsers, how they can (and should!) provide users with more trust on the Web using a method called Content Labelling.

We haven’t touched the extension for over a year as we’ve been focused on other stuff that I’ll tell you about soon. If you’re a designer and would like to be recognized for your work, please feel free to volunteer your services to rebrand the Web site. Search Thresher is a non-profit standards based browser, so this may be of interest if you’re a standards enthusiasts.

We’re not emotionally attached to the name Search Thresher. What do you think of it? We’re open to suggestions if you can propose something better.

Read more about Content Labels – this post also includes sample use cases.

Watch a quick video about Content Labels

Share it

I wrote about the importance of the Email Standards Project a while back. It’s great to see awareness and its popularity growing. Gmail has my emailing love at the moment, I can’t fault the service compared to its competitors, it’s fantastic! It will upset me, though, if they don’t sacrifice a little of their genius to implement the changes needed to bring them into compliance, or, at the very least give an explanation for not doing so.

Share it