It wasn’t that long ago when I took part in a W3C Advisor Committee debate regarding the use of WWW in Web site addresses.
During our debate, Tim Berners-Lee (inventor of the Web) made a brilliant observation which was totally marketing driven and not at all technical.
Tim Berners-Lee’s response
People are used to seeing WWW on business cards so it’s expected.
Technically, we don’t need the WWW in our Web addresses. However, many Web masters are failing to park their domains properly. Could you be turning away potential visitors?
Does your Web site work when you remove WWW from the address?
Aidan explains how to ensure your site works with and without WWW.