Disney MVNO case studies

Disney had successfully launched a family mobile service in the US, including parental control features, subscriptions to Disney content and games, and regular marketing campaigns. The project was primarily a marketing exercise to expand Disney consumer base to mobile market, and also a tool for families to manage their children’s usage of their mobiles.

Segala’s Involvement

Segala provided skilled test resources to analyse and scope the testing for the project, as well as providing expertise in technical and marketing capacity.