Mobile testing case studies
MMS & MMS Interconnect
Segala was responsible for the test management and execution of every component of MMS for O2 across the UK, Ireland, Germany and the Netherlands. We were responsible for the test management of all MMSCs, devices, content, appli-cations, portals and billing systems.
We also co-ordinated the MMS Interconnect project and managed the testing relationship with Orange, T-Mobile, Vodafone and 3.
Segala’s Involvement
We assisted and guided all O2 operating businesses in the implementation of their internetworking schedules and test plans. The team gained a full under-standing of Nokia, Ericsson and CMG MMSC Interaction and liaised on a day-to-day basis with developers, business analysts, software architects and upper management for discussions regarding problems, progress updates and with the preparation of Test Plans and rework.
Value Added By Segala
The successes of these programmes of work and the achievements of the team are evident in the fact that O2 was the first Operator in Europe to launch MMS and it was the first UK operator to Interconnect with all other UK operators. We were also the first company worldwide, to provide vendors with optimized device profiles in 2002.
Big Brother 1, 2, 3 & 4 voting applications
O2 was responsible for the delivery of all mobile and Web applications to Chan-nel 4 during the first four Big Brother reality TV shows. This included SMS News Pull and Push, quiz and voting.
Segala’s Involvement
Segala managed all testing on the first four of the Big Brother projects. This included co-ordinating all test activity throughout each phase of testing, acting as the main point of contact for Project Management, providing concise daily reports to all parties and post launch support. The components tested included Voting for housemates via SMS, receiving News alerts on demand, subscription based news alerts and the quiz application.
The team also scoped the performance test phase of the O2 SMS infrastructure in preparation for a predicted 4 million votes in 24 hours.
Value Added By Segala
Launch dates were dictated by TV schedules and therefore unmovable. The team ensured that priority was given to testing the most essential areas of functionality and provided detailed results to give the customer satisfaction that a quality product was being delivered on time. The documentation the team produced has been used as a baseline for other SMS Campaign Projects within O2 ever since.
Download Music
This project involved connecting a Digital Music Player to a handset and down-loading music over the air. It was the worlds first over the air music download technology. This technology involved connecting a GPRS enabled handset to a Digital Music player via infrared and via bluetooth initiating a GPRS session and connecting to a music server.
Segala’s Involvement
The Segala team co-ordinated and managed the testing of the O2 Download Mu-sic Project.
Value Added By Segala
Successful trial testing of the prototype Download music device. The trial test results were delivered on time and because of this, O2 was the first Operator to deliver music over the air. Our team contributed to the decision whether to advance this project and take it to launch phase or terminate it.
Disney MVNO
Disney had successfully launched a family mobile service in the US, including parental control features, subscriptions to Disney content and games, and regular marketing campaigns. The project was primarily a marketing exercise to expand Disney consumer base to mobile market, and also a tool for families to manage their children’s usage of their mobiles.
Segala’s Involvement
Segala provided skilled test resources to analyse and scope the testing for the project, as well as providing expertise in technical and marketing capacity.
Value Added By Segala
Segala were Involved early in the evolution of MMS and Push/Pull marketing, and were able to highlight the additional opportunities and pitfalls at analysis stage. Segala has many niche skills in mobile, and was able to not only supply the test effort, but contribute to requirements analysis and redefinitions.
