O2.com

Background

O2’s accessibility programme commenced with an initiative to redevelop its corporate Web site (www.o2.com). The site was completely re-designed in line with W3C WAI Web Content Accessibility Guidelines (WCAG) 1.0, level Double-A and 3 checkpoints in Triple-A.

Segala’s Involvement

Segala was awarded an exclusive contract to assist all agencies and content providers deliver a Web site that met O2’s accessibility requirements. Segala provided early-stage design feedback to capture potential issues and address them as soon as possible. Ongoing consultancy and assistance was provided to all parties involved throughout the development and launch phases.

The Benefits

Segala’s certification logo will sit within our site as proof that we are doing everything we can to offer mobile workers, the elderly and the disabled the best online experience.

By working with Segala, we will continuously look to improve the accessibility of our services as well as audit and certify our suppliers, no matter how experienced they are.

– Louise Clements, Communications Manager

• Positive PR and Marketing around accessibility
• Segala’s tools and documentation helped agencies integrate accessibility into the design of the site
• Segala provided unlimited support from design to delivery
• Agencies had direct access to Segala’s accessibility experts
• O2 now provides access to the broadest possible audience
• The site has been fully optimised for Search Engine Optimisation
• Segala’s independent Certificate and Trustmark helps to protect O2’s brand online
• O2 can demonstrate to customers that it cares about accessibility

Both O2 and its agencies benefited from Segala’s ongoing support and advice to help them better understand the WAI Guidelines and how to implement specific technology with accessibility in mind.
Ongoing Maintenance

Segala continues to conduct cost-effective spot-checks each month to ensure changes to its content do not impact the level of accessibility throughout the site.

Ongoing Maintenance

Segala continues to conduct cost-effective spot-checks each month to ensure changes to its content do not impact the level of accessibility throughout the site.