Benefits of Content Labels

End Users

Using Content Labels would mean users would no long have to visit each Web site before finding out if they contain a trustmark. For example it’s possible to see from search results, which sites claim to be accessible. This makes it easier and quicker for disabled users to browse the Web and find content that’s accessible to them.

Web site Owners

Site owners (including blogs) benefit from the positive PR and marketing and the trustworthiness that they promote online. They also ensure that users don’t filter out their Web sites in future search engines and browsers.

Agencies and Developers

Companies that design and build Web sites benefit from adding more value to their service offering for clients. This is done by ensuring clients’ Web sites are optimised for search ranking potential.

Search engines and browsers

Tools vendors stand to benefit by providing more trustworthy and relevant search results. Simple!