Why trust Segala?
Here are some of the reasons why our clients think we are the number 1 provider of Web accessibility testing and certification products and services.
References/Experience
Major brands such as O2 Corporate and O2 UK have trusted Segala to independently audit and certify their entire agency rosters and content providers worldwide since 2003.
O2’s agency roster includes companies such as Rufus Leonard, Agency Republic, Corporate Edge, DNA and AIS.
Segala are key contributors to the whole online experience for O2.co.uk. They have worked with O2 right from
the start; helping us define the required accessibility levels on the site, consulting on the designs and code throughout, and awarding the Segala-Certified Certificate and Trustmark to the completed site.
They worked very closely with our developers to ensure that the whole usability side of the site was guided by our accessibility requirements, and the Trustmark clearly shows that we take our responsibility to provide an accessible site seriously.
– Dermot O’Mahony, Head of Production, O2 UK.
Industry Involvement
Clients and Partners trust Segala’s knowledge of the WAI Guidelines and how to implement them properly.
The W3C Web Accessibility Initiative (WAI) guidelines are seen as the defacto guidelines for measuring accessibility compliance.
As a W3C member, Segala is an active contributor to the WAI Web Content Accessibility Guidelines (WCAG) 2.0 working group. Segala is also an active contributor to the WAI Evaluations & Repair Tools (ERT) Working Group.
We are the first to provide compliance Certificates for accessibility
Segala is the first company worldwide to provide a Trustmark that is hyperlinked to its certificate, allowing users to authenticate the claims made by the Web site owner.
The certificate resides on Segala’s server for trust and authenticity purposes and allows end users to report the misuse of a Trustmark to Segala.
We are the first to provide a machine-readable Trustmark
Segala is the first company worldwide to apply the concept of a machine-readable Trustmark to Web accessibility by providing a Content Label that can be discovered by search engines and browsers. This means that your site is more likely to be found in search results if it has the Segala Trustmark.
Segala is a sponsor member of the W3C Content Label Incubator Group (WCL-XG), helping to create content labelling standards for the Web.
This method is now being proposed by the W3C to replace the old W3C recommendation called PICS, as used by Microsoft Internet Explorer for filtering content.
Respected by Industry Peers
Respected digital agencies and usability companies around the world award their clients with the Segala Trustmark and Certificate.
First to launch partner programme
Segala is the first company worldwide to implement a partner network of companies that award clients with a Trustmark and Certificate.
We whole heartedly support Segala’s approach to Web Accessibility certification and are happy to recommend it to our clients as a best in class method for ensuring the optimum level of content accessibility certification for each of our projects.
Scott Bradley, Commercial Director, Modem Media.
Accessibility is core to most of our clients, and they set themselves ambitious goals for compliance. Understandably, clients that put such efforts to ensuring their site is accessible, also recognition for their efforts.
We are delighted to partner with Segala as we believe the Segala Trustmark provides excellent, highly credible recognition based on stringent best practice for accessibility. I am confident that our clients who attain the Trustmark certification will benefit from it.
- Emma Kirk, Strategic Director, User Vision
The first Global player
Segala is the first organisation to provide a global accessibility certification service, supporting compliance testing and certification for country specific legislation.
Clients like to refer us to their colleagues
Founded in 2002, Segala is a privately owned company. It generated revenues of €2.2m in year one.
With the exception of our very first project, all work has come from referral. This should help to demonstrate how Segala is a trusted and preferred supplier to clients that are happy with our work.
the start; helping us define the required accessibility levels on the site, consulting on the designs and code throughout, and awarding the Segala-Certified Certificate and Trustmark to the completed site.

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